Inteligencia emocional
Time & Location
About the Event
Register by October 11 to take advantage of the early-bird price for community members. Get $50 off with the code MARKETING.
This course will help you:- Understand higher purpose and its effects on business outcomes
- Learn how to position your company/brand for success
- Learn how to create awareness and demand for your products/services
- Learn how to drive targeted lead generation through digital advertising
- Get introduced to current marketing trends/tactics and tools/apps
This 4-week workshop series will introduce you to the essential building blocks to bring a new product or service to market and build for its success.
Who Should Take This Course:This course is for entrepreneurs and small businesses that have been in business 5 years or less. This individual should be beyond the idea stage. Ideally, the business is already launched and has an existing customer base.
PERIODOctober 29 - Nov 20
DAYS & TIMESTuesdays 6:00 - 9:00 P.M.
Wednesdays 7:30 - 9:30 P.M.
SESSIONSWeek 1:
What’s Your Why?
- Organizational Purpose
- Vision
- Mission
Branding/Positioning
- Brand Promise
- Values
- Differentiation
- Value Proposition
- Messaging/Narrative
Stakeholder Orientation
Week 2:
Core Markets
- Target Marketing
- Right Person, Right Message
Buyer's Journey
- Right Message, Right Time
Why People Buy
- Principles of Persuasion
- Trust Factors
- Familiarity Bias
- Likability
Week 3:
Distribution
- Touch Points
- Right Message, Right Place
Digital Channels
- Growth Hacking
- Content/Inbound Marketing
- Social Media
Targeted Lead Generation
- Paid Advertising
Digital Tools Overview
Week 4
- Interactive Class Presentations
- Course Summary/Send Off
- Free registration$0$00$0