Inteligencia emocional

Register by October 11 to take advantage of the early-bird price for community members. Get $50 off with the code MARKETING.

• Understand higher purpose and its effects on business outcomes
• Learn how to position your company/brand for success
• Learn how to create awareness and demand for your products/services
• Learn how to drive targeted lead generation through digital advertising
• Get introduced to current marketing trends/tactics and tools/apps

This 4-week workshop series will introduce you to the essential building blocks to bring a new product or service to market and build for its success. 

This course is for entrepreneurs and small businesses that have been in business 5 years or less. This individual should be beyond the idea stage. Ideally, the business is already launched and has an existing customer base.

October 29 - Nov 20

Tuesdays 6:00 - 9:00 P.M. 

Wednesdays 7:30 - 9:30 P.M. 

Week 1: 

What’s Your Why? 

• Organizational Purpose
• Vision
• Mission

Branding/Positioning

• Brand Promise
• Values
• Differentiation
• Value Proposition
• Messaging/Narrative

Stakeholder Orientation

Week 2:

Core Markets

• Target Marketing
• Right Person, Right Message

Buyer's Journey

• Right Message, Right Time 

Why People Buy

• Principles of Persuasion
• Trust Factors
• Familiarity Bias
• Likability

Week 3: 

Distribution

• Touch Points
• Right Message, Right Place

Digital Channels

• Growth Hacking
• Content/Inbound Marketing
• Social Media

Targeted Lead Generation

• Paid Advertising

Digital Tools Overview

Week 4

• Interactive Class Presentations
• Course Summary/Send Off