Wed, Oct 23 | Miami Business Club

Networking in Sapnish

Finally a first approach of what that is! come a learn the best practices for that
This registration is Closed

Time & Location

Oct 23, 2019, 3:00 PM – 7:00 PM
Miami Business Club, 9725 NW 117th Ave suite 120, Miami, FL 33178, USA

About the Event

About this Event

Register by October 11 to take advantage of the early-bird price for community members. Get $50 off with the code MARKETING.

This course will help you:
  • Understand higher purpose and its effects on business outcomes
  • Learn how to position your company/brand for success
  • Learn how to create awareness and demand for your products/services
  • Learn how to drive targeted lead generation through digital advertising
  • Get introduced to current marketing trends/tactics and tools/apps
Course overview:

This 4-week workshop series will introduce you to the essential building blocks to bring a new product or service to market and build for its success. 

Who Should Take This Course:

This course is for entrepreneurs and small businesses that have been in business 5 years or less. This individual should be beyond the idea stage. Ideally, the business is already launched and has an existing customer base.

PERIOD 

October 29 - Nov 20

DAYS & TIMES

Tuesdays 6:00 - 9:00 P.M. 

Wednesdays 7:30 - 9:30 P.M. 

SESSIONS

Week 1: 

What’s Your Why? 

  • Organizational Purpose
  • Vision
  • Mission

Branding/Positioning

  • Brand Promise
  • Values
  • Differentiation
  • Value Proposition
  • Messaging/Narrative

Stakeholder Orientation

Week 2:

Core Markets

  • Target Marketing
  • Right Person, Right Message

Buyer's Journey

  • Right Message, Right Time 

Why People Buy

  • Principles of Persuasion
  • Trust Factors
  • Familiarity Bias
  • Likability

Week 3: 

Distribution

  • Touch Points
  • Right Message, Right Place

Digital Channels

  • Growth Hacking
  • Content/Inbound Marketing
  • Social Media

Targeted Lead Generation

  • Paid Advertising

Digital Tools Overview

Week 4

  • Interactive Class Presentations
  • Course Summary/Send Off
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© 2019 MIAMI BUSINESS CLUB - All Rights Reserved

Phone: (305) 505-7483

Address: 9725 NW 117th Ave. Suite 120
Miami, Florida 33178

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